Global Business Case Challenge (GBCC) is the first international undergraduate business case competition in Japan. In this event, GBL is in charge of the competition itself, as the academics team, throughout the 5-hour case challenge, 24-hour case challenge, and the Grand Finale (Final Presentation). A 5-hour case challenge will be launched on the third day of GBCC week. Despite not directly affecting the whole competition’s final scoring, the 5-hour case results will determine the 24-hour case’s division and slot distribution. The 24-hour case challenge will be launched on the fourth day, while the presentation will be conducted on the fifth day. Winners from each division of the 24-hour case will once again present in the Grand Finale on the sixth day in front of all panels of judges